GREENKEY / PERFORMANCE & INSIGHT
FICTIONAL SAMPLEMortgage production & profitability
Example period 6 · Management viewSix-period trend · Agreed measures
Funded loans42+2 vs. comparison
Revenue per loan$5,200+$150 vs. comparison
Operating margin18.5%+1.4 percentage points vs. comparison
Cash outlookReview timingReview open items vs. comparison
| Illustrative branch | Funded loans | Revenue | Operating profit |
|---|---|---|---|
| Central | 18 | $97,200 | $19,400 |
| Coast | 14 | $71,400 | $12,700 |
| North | 10 | $49,800 | $8,304 |
| Total | 42 | $218,400 | $40,404 |
01 / EXPLANATION
Read the measures together.
Revenue of $218,400 across 42 funded loans gives $5,200 per loan. Operating profit of $40,404 represents an 18.5% margin on revenue.
02 / FOLLOW-UP
A practical next question.
Resolve production-to-accounting differences before using branch comparisons to make spending decisions.
Fictional figures, names, and commentary. A sample format, not client results, forecasts, targets, or industry benchmarks. Reporting depends on agreed scope and reliable source data.
